Smart Convention Technology That Guides Attendees from Entrance Through Engagement

Elevate experiences at your convention center with a technology-driven opportunity at every guest touchpoint. From guest arrival to the final keynote or hybrid streaming session, each moment is a chance to streamline operations.

Smart convention centers integrate IoT devices, cloud-based systems, and sustainable practices to create venues that are safer, more engaging, and more efficient than ever before.

We’ll guide you through the anatomy of a smart convention center, uncovering how strategic innovations across touchpoints such as entrances, security, booth designs, and beyond can transform events into seamless, memorable experiences.

Guest Journeys Through Smart Convention Centers

Guest touchpoints define the journey through convention centers. In a smart convention center, technology minimizes friction and keeps visitors connected, engaged, and impressed.

By integrating IoT systems, mobile solutions, and sustainable practices, venues guide attendees seamlessly through entrances, security checkpoints, exhibit halls, and auditoriums. 

Intuitive, Smart Mobile Ticketing at Entrances

Naturally, your guests start their journey at the convention center’s entrance. Convention center entrances can often be neglected as a part of the guest experience. At best, neglected convention center entrances are hardly noticed; at worst, they set a negative first impression that’s hard to recover from, resulting in:

• Long lines leading to obstructed walkways and anxious guests.
• Confused attendees unsure about where, when, or how to enter your convention center.
• Missed appointments and speakers, forcing guests to miss integral reasons they attended convention centers to begin with.
• Potential loss of repeat attendees and vendors without engaging information that encourages them to return next year.

Avoid these potential consequences for poor execution and optimize your convention center’s entrance to delight your guests and drive revenue. 

Mobile ticketing is a key way to streamline these entrances and ensure positive experiences. Guests can access their tickets at a moment’s notice, lowering wait-times as they enter your convention center with efficiency. 

According to Ticketmaster, mobile ticketing adoption grew by 50% in 2024, and mobile-first strategies resulted in a 2.2x higher gross transaction value from in-app purchases at events. Implement quick, easy mobile access and purchasing options to improve guest satisfaction and grow your bottom line. 

Seamless, Easy Attendee Security

Security at your convention center’s entrance is essential. Violent attacks at convention centers have become a rising threat while Statista estimates that cybercrime will cost businesses up to $10.5 trillion by the end of 2025. Spaces dense with high net-worth individuals such as convention centers face particular risk. 

Convention center security should be a top priority across guest touchpoints in your venue. Key integrations made accessible via recent technology include:

• Online-Connected Surveillance Cameras: Stream real-time footage to IoT-enabled devices, allowing security teams to monitor attendee locations and quickly respond to suspicious activity.
• Checkpoints with Mobile Check-In: Track attendee movement using mobile ticket scanning at multiple checkpoints, enabling real-time location data and faster response during security incidents.
• Securing WiFi Networks with Passwords & Verified Captive Portals: Protect networks from unauthorized users with rotating passwords and captive portals that verify user identity while tracking access activity.
• Restricted Access to Dangerous Websites: Use DNS filtering to block malware-infected or phishing websites, reducing the risk of cyberattacks and safeguarding attendee and venue data.

Engaging IoT Booth Design

Booths are one of the main guest touchpoints for attendees. Booths foster connections, introduce guests to new business opportunities, and offer exciting tech experiences.

Interactive trade show booths wow event attendees and make an impactful statement. Modern IoT booth design can improve guest experiences in diverse ways, including through: 

• Social Media Integration: Incorporating live social media feeds and real-time interactions boost engagement, showcase products to a wider audience, and strengthen online presence.
• Live-Streaming Display Screens: Using dynamic screens to broadcast demos, presentations, and product launches both on-site and online keeps messaging responsive and engaging.
• Virtual Technologies (AR & VR): Enhancing booths with immersive AR overlays and VR simulations offers interactive product experiences that attract attendees and extend reach to digital audiences.
• Digital Touchpoints for Data Collection: Deploying kiosks and mobile devices to gather attendee data enables personalized experiences, targeted follow-ups, and stronger customer relationships.
  

These solutions and more keep guests engaged across your venue, flooding events with interactive, appealing touchpoints. 

Sustainable Waste Management & Water Usage

Bathroom facilities are another often ignored guest touchpoint within convention centers. Like convention center entrances, poorly-maintained bathrooms can leave a bad impression and waste substantial resources, leading to loose trash and wet floors. 

Using sustainable IoT technology, convention centers can minimize waste while maintaining pristine restrooms. Modem sustainability trends in convention centers include:

• Waste Management Programs: Reduced environmental impact of high attendee waste volumes through strategic disposal methods, recycling efforts, and the use of green materials.
• Energy-Efficient Maintenance: Lowered waste and resource misuse during facility upkeep by adopting sustainable cleaning practices and proactive repair strategies.
• Minimized Water Usage: Addressed water shortages with bottle refill stations, drought-resistant landscaping, and wastewater recycling to conserve resources and reduce costs.

These programs create better guest experiences by minimizing waste and resources in restrooms, making them easier to maintain and delivering more consistent, positive experiences.

Awe-Inspiring Auditoriums for Keynote Speakers

Convention centers serve as the backdrop for groundbreaking announcements, thought-provoking panels, and keynote speakers who draw massive audiences, making auditoriums yet another key guest touchpoint. 

An auditorium designed to inspire creates unforgettable experiences that amplify the speaker’s message. From acoustically engineered sound systems to dramatic lighting and expansive sightlines, modern auditoriums combine architectural brilliance with cutting-edge technology to captivate audiences.

These spaces often integrate high-definition LED walls, live-streaming capabilities, and immersive audio to ensure every attendee, whether in the back row or tuning in remotely, feels engaged. 

Flexible seating arrangements and modular stage designs allow for seamless transitions between presentations, performances, and interactive Q&A sessions. By blending design, comfort, and state-of-the-art tech, awe-inspiring auditoriums transform keynote speeches into powerful, memorable events that resonate far beyond the convention walls.

Hybrid Streaming To Reach Worldwide Attendees

One final touchpoint reaches guests beyond your venue; hybrid streaming allows digital guests to interact with your convention center thanks to modern connected technology. Markletic found that 71% of organizations with 5000 or more employees had hybrid events in their portfolio. Many convention center attendees will expect some hybrid aspect to interact with industry professionals outside the confines of your venue.

Virtual guest touchpoints offer benefits to convention centers including: 

• Enhanced Engagement: Enable remote attendees to communicate and network with peers as if they were on-site.
• Global Connectivity: Effortlessly link professionals worldwide through live conference sessions and meetings.
• Increased Event Excitement: Boost attendance and encourage easy, shareable online registrations with minimal barriers.
• Streamlined Post-Event Follow-Up: Deliver instant survey prompts via hybrid platforms and provide in-person attendees with access to recorded content.

Strengthen Smart Convention Center Experiences With Hospitality Network

Every guest touchpoint within convention centers gives your venue a chance to leave lasting impressions. The smart technology we’ve shared ensures those impressions are largely positive. By embracing solutions that prioritize security, engagement, sustainability, and connectivity, convention centers meet the evolving expectations of modern attendees while future-proofing their operations. 

From mobile ticketing to immersive auditoriums and hybrid streaming, these innovations work together to create events that resonate both in-person and online. With the right technology partner, such as Hospitality Network, convention centers can confidently deliver smarter, more connected experiences that stand out in today’s competitive event landscape. Contact us today and learn how Hospitality Network can support innovative guest touchpoints in your venue.

As conventions, summits, and trade shows once again take center stage, venue managers face stiff competition. Event planners want to deliver a unique experience, and they’re looking for the best location to have it. Leaders can take advantage of technology and industry trends to differentiate their offerings while reducing costs. Discover 10 event technology trends you can use to spice up your venue and help improve exhibitor and attendee experiences.

Today, convention center WiFi networks must support a multitude of wireless devices and technologies. Attendees connect to WiFi on several devices, also known as WiFi “clients” — smartphones, smartwatches, laptops, and tablets — as exhibitors live stream in conference rooms, utilizing new contactless technologies to enable seamless events. All of these devices and capabilities depend on an adaptable WiFi network.

High-density WiFi networks are an incredibly capable solution for areas with a high number of clients for a limited number of access points within a space. Let’s dive into how and why high-density WiFi networks are a valuable option for convention centers.

• Identifying High-Density Areas and User Requirements
• Implementing Overlapping Access Points (APs)
• Deploy Wireless Monitoring
• Upgrading Networks to Ensure Appropriate Bandwidth

What is a High-Density WiFi Network, and Why Do Convention Centers Need Them?

This type of network strategy is essential for highly congested spaces such as convention centers, sports stadiums, and concert venues. When hundreds or thousands of users are accessing the network simultaneously, conventional wireless networks are quickly pushed beyond their limits, resulting in slow internet or none at all. High-density wireless networks are designed to prevent this and enable flawless wireless connectivity. Whether a crowd gathers in a conference room or hundreds of individuals check emails from their smartphones simultaneously, high-density networks guarantee fast, reliable WiFi.

The Best Practices for High-Density WiFi Design

For bustling venues like convention centers, a well-designed network is crucial to ensure all areas of the building have high-performing WiFi, no matter how many devices are connecting to the network. Here are four of the best design practices for high-density WiFi networks.

1. Identifying High-Density Areas and User Requirements

High-density areas are places in the convention center where many users connect to the network using one access point. These areas may include public spaces, exhibition spaces, and conference rooms. The high-density network design should always begin with identifying these areas to help inform future decisions in the design.

It’s also necessary to learn what kinds of activities will be taking place in high-density areas within the convention center. For example:

• Will attendees purchase food via contactless payment?
• Will attendees browse social media and check email?
• Are attendees live streaming during the event?

The high-density network design should take into account the activities users are conducting on their devices and how many devices they’re likely to use. This will later help determine the amount of bandwidth needed.

2. Implementing Overlapping Access Points (APs)

Once high-density areas have been identified, overlapping access points should be incorporated into the network design. Access points can easily become overloaded if only one is available to a client device in a given area. Every client should always see two to three access points. If one or two of the APs become overloaded, the client can be directed to another access point, which prevents a negative experience for the end user. Implementing multiple access points in busy areas will trigger client devices to automatically balance out.

3. Deploy Wireless Monitoring

While thorough design and implementation are necessary to the efficacy of the network, ongoing network management prevents potential WiFi problems. It’s beneficial to use a wireless network monitoring solution that helps administrators easily troubleshoot and respond to issues. Ongoing management also ensures the network is functioning and doesn’t need further upgrades or changes.

4. Upgrading Networks to Ensure Appropriate Bandwidth

Did you know different types of applications have different WiFi bandwidth requirements? While email or messenger apps require little bandwidth, other activities like video calls or live streaming utilize much more. It is also important to remember that some users will be running multiple apps on their devices simultaneously, so the WiFi network needs to be able to support multitasking on devices. Today’s modern convention centers need increased bandwidth and high-speed WiFi to support the amount of technology and users in their spaces.

How, then, can convention centers upgrade their networks to ensure appropriate bandwidth? An experienced convention center WiFi provider can help.

Upgrade Your Convention Center’s Network with a High-Density WiFi Solution

Our team of professionals can help design, install, and manage your convention center’s network, so you can enhance your guest experience without worrying about technical infrastructure. Not only is high-density WiFi key to successful events, but it also positions your convention center as a high-tech designation for future customers. While free high-speed WiFi gives your space a competitive advantage, it’s quickly becoming the industry standard.

Contact us today and request a consultation to see what a high-density WiFi solution can look like for your center.

Discovering Convention Center Technology Trends

Convention centers are evolving. As IoT technology continues to become normalized within consumer expectations, event venues need to make sure they remain on top of industry trends to keep customers happy. Consumers expect intuitive IoT upgrades at their event; we’re here to help.

Below, explore 5 convention center technology trends to keep an eye on.

1. Reliable Network Access Points Across Venues
2. Real-Time Updates Within Event Screens
3. Personalized Live Video Streaming
4. Complimentary WiFi for Attendees, Built Into Event Pricing
5. Customized Branded Network Landing Pages

1. Reliable Network Access Points Across Venues

WiFi access points refer to the networking devices that allow devices outside of a network (i.e. phones, tablets, laptops) to wirelessly connect for internet use. For users to gain consistent internet connectivity within a venue, convention centers need to skillfully and purposefully place access points throughout a venue.

Outdated convention centers often fail to offer reliable network access due to poor placement of access points. In older venues, access points are placed distant from each-other, creating dead zones within a venue — spurring attendees to “search for a signal” within a hectic, crowded event space. WiFi access points are also frequently placed in areas that obscure signals, such as behind an event fixture, further weakening the signal of already unreliable access points.

It’s essential for modern convention centers to allow event attendees to access WiFi in any part of a venue — to do so, they need to avoid these common access point pitfalls and commit to expansive wireless access point placements. The Las Vegas Convention Center, for example, has 2,800 WiFi access points, providing facility-wide coverage that keeps guests, booths, and exhibitors connected.

2. Real-Time Updates Within Event Screens

The image of modern convention centers is defined by vibrant screens; bulky, cumbersome physical signage has been replaced by adaptable monitors displaying information catered specifically to event attendees and leveraging skillful graphic design. These screens save waste, cut costs on printed materials, and lower the time it takes to set-up for new events.

Leveraging connections from more reliable access points, convention centers can provide real-time event updates via digital signage. Whether with screen mirroring or more extensive software, event screens can display updates such as room changes for meetings, reminders for important speakers, and even wayfinding updates to guide attendees to important locations. Powered by IoT, event screens offer valuable utility to event organizers.

3. Personalized Live Video Streaming

In sprawling convention centers, it can be difficult for attendees to catch every moment; due to busy schedules, essential meetings may need to be held as an important speaker orates across a venue.

While necessary, these sacrifices can be minimized using IoT technology. Modern events often stream speakers for wider-spread consumption over the internet — WiFi within convention centers can leverage these streams from within a venue. Connected to convention center screens, event organizers can stream speakers throughout an event as they speak — allowing attendees to tune in and out as they need to and stay connected to convention happenings. These live streams can also help engage users who were unable to attend the event in person, helping broaden the audience of the convention beyond physical attendees.

In addition, these streaming capabilities can extend beyond speakers. Via internet connections, attendees can watch the news, documentaries, and even access streaming services — an increasingly important accommodation within the hospitality industry. Whatever the use, reliable video streaming can help blow event attendees away.

4. Complimentary WiFi for Attendees, Built Into Event Pricing

One concern convention centers often have about WiFi installation is network cost. Lightning-fast, high-bandwidth network options cost more than less reliable alternatives, and in turn occasionally force convention centers to pay a premium for services. These expenses put convention centers in a tough spot — do event attendees have to pay for better WiFi? Should venues charge in tiers for WiFi access?

The industry is trending towards a far simpler solution — offering complimentary WiFi for attendees, pre-built into event pricing. As opposed to complicating engagement with different payment plans and flexible tiers, convention centers can offer one comprehensive WiFi option as part of renting out the venue. With this shift in marketing, convention centers can turn their responsive WiFi into a selling point, rather than a detriment.

5. Customized Branded Network Landing Pages

Landing pages are the pages event attendees use to log onto WiFi networks, often requesting information such as name, cell phone number, or other verifying factors to ensure only event attendees can access WiFi. For large venues such as convention centers, landing pages can serve as an essential step to secure your network. Their utility, however, expands beyond privacy.

Branded network landing pages turn traditional landing pages into an opportunity to market, and can be especially useful for convention centers. Depending on the event, venues can advertise keynote speakers, premium experiences, and even upcoming events — all turning landing pages into a valuable place to increase ROI.

Adapting to Convention Center Industry Trends

As industry standards for convention centers continue to advance, you need a partner to ensure your venue stays up-to-date. We remain at the cutting edge of convention center technology — building smart venues with high-speed connectivity in mind. Our suite of solutions is trusted amongst industry-leaders, including providing internet to the 4.6 million-square-foot Las Vegas Convention Center.

Don’t let your convention center fall behind. Request a consultation today and stay on top of convention center industry trends — both now and later.

Support Conference Webcasting with High Speed Connectivity

Convention centers & special events have evolved with improving technology. Amongst several exciting technology trends, — How, then, can convention centers support this new technology?

Read on for a definition of conference webcasting, how it differs from web conferencing, and what technological infrastructure your convention center needs to support this new increasingly important capability.

What is Conference Webcasting?

Webcasting generally refers to any live or on-demand video that is streamed online. Webcasts can refer to both in-person presentations, simultaneously performed with a live audience and streamed for real-time or delayed consumption, and live-streaming particularly for the online medium, such as video game streamers.

Conference webcasting, then, refers to an in-person presentation streamed live or on-demand over the internet. This may include keynote speakers at a conference, roundtables featuring industry-leaders, or live Q&A sessions featuring camera angles of audience and speakers alike.

Conference Webcasting vs. Web Conferencing

A web conference is an online event specifically catered towards the online space — including options to chime in virtually, share screens, present slides, and generally take an active role in the conference despite not being in-person at a conference center. Oftentimes, web conferencing does not take place in any one physical location — instead, it features dozens of users all meeting in one digital location.

As opposed to conference webcasting — which provides non-interactive, linear access to in-person conference events and acts as a livestream for non-attendees — web conferences offer a more interactive online conferencing experience, specifically designed to replicate the feel & participation of a traditional, in-person conference for online attendees.

Web conferences are ideal for bringing together professionals from diverse, far-reaching localities; for organizers already running in-person events, however, conference webcasting will likely have more utility.

When Should Conferences Utilize Webcasting?

Webcasting is ideal for conferences with exciting panelists & speakers that event-planners want to share to a greater audience.

Conferences often pay top dollar to bring engaging, industry-leading voices to speak to event attendees. Webcasting provides a means to showcase these voices across the internet — whether through social media platforms such as LinkedIn and Facebook or dedicated streaming platforms such as YouTube or Twitch.

Webcasting can also help companies assert themselves as industry leaders. By offering streamed conference presentations on-demand after the fact, the reach of a conference can extend far beyond its initial dates — attracting more attendees for the next event.

How Can Convention Centers Enable Conference Webcast Solutions?

To enable conference webcast solutions, convention centers need to implement relevant streaming and network infrastructure. High-quality streams require crisp audio & visual equipment to capture footage, alongside reliable WiFi networks for speedy streaming.

Cameras

High-quality cameras ensure online viewers gain a crisp, accurate look at conference speakers and panelists. We recommend cameras that can stream in 4K (4,000 x 2,000 pixel resolution) for the crispest, most impressive resolution for event live-streamers. If those cameras are out of budget, however, even an iPhone camera can reliably film and stream events.

Conference centers should also consider how they want to film events. Is a single camera enough? What would a multi-camera set-up entail? The answers to these questions will vary based on your conference’s unique needs and should be considered early in the planning process.

Audio Equipment

Because conferences tend to take place in large rooms with echoing acoustics, using the native microphone of a camera will result in spacey, hard-to-follow audio for webcasting. In turn, recording audio using specific microphones on conference speakers is absolutely essential to webcasting.

Audio can be recorded via microphones lapelled to a speaker’s clothing. Alternatively, conferences can record audio natively through the microphones speakers use to present in the first place.

Properly syncing audio and video is also of the utmost importance. Any on-stream delay between audio and video will look unprofessional and detract from the quality of your stream.

Desktops, Laptops, or Tablets

Whatever the means, convention centers need some sort of smart device to act as the control center for webcasting. Streams need one central source to connect to streaming platforms; meanwhile, another device should have a live view of the stream open at all times to monitor viewer perspective.

Wireless Network

Live-streaming video without lag or delays requires an incredible amount of bandwidth; YouTube recommends a 20,000-51,000 Kbps for the highest quality of video streaming. In turn, it is essential for convention centers planning to support web conferencing to have a powerful, high-bandwidth wireless network connection.

Unreliable networks will cause streams to sputter, video quality to fall, and, at worse, cause a stream to fail altogether. These issues can tank the quality of a webcast, and ruin the ability to play the presentation back after the fact.

Powering Conference Webcasting With Responsive Internet Connectivity

Conference webcasting is an excellent way to broadcast influential speakers and panelists across the internet. By broadcasting powerful presentations, conferences can assert themselves as industry leaders and convert more attendees & members in the future. In order to support conference webcasting, however, convention centers need the correct infrastructure — including reliable internet access.

We offer powerful WiFi network design and implementation for convention centers — supporting smart solutions such as simultaneous conference webcasting. Request a free consultation with our team today.

How Venues are Adapting for Hybrid Conferences

Hybrid conference events are the future of conference centers. According to Statista, 57.7% of companies surveyed expected to increase their budget for online events in 2021. Additionally, in 2022, Markletic found that 71% of organizations with 5000 or more employees had hybrid events in their portfolio. With a massive wave of acceptance across industries, the importance of incorporating hybrid technology into conference centers is clear.

How, then, can conference centers leverage hybrid events within their programming? This comprehensive guide has everything you need to know, including a definition of hybrid conferences, benefits, and best practices.

• What are Hybrid Conferences?
• Benefits of Hybrid Events for Conference Centers
  • Broader Worldwide Reach
  • Expanded Engagement
  • Greater Event Anticipation
  • Easier Attendee Follow-Up
• How do Hybrid Events Work? Best Practice for Hosting
  • Dedicated Hybrid Conference Platforms
  • High-Quality Webcasting Integration
  • Reliable, High-Bandwidth Internet Access

What are Hybrid Conferences?

A hybrid conference refers to any conference that includes both in-person and remote attendees through the incorporation of IoT technology. They are a merger of in-person events and virtual-only events, combining the best features of both to achieve a holistic, mixed experience — hence the “hybrid” descriptor.

To achieve a hybrid conference, organizers need to harness a potent mix of IoT technology. These may include a dedicated hybrid event platform, appropriate cameras & audio equipment for speakers, and reliable convention center internet connectivity to ensure stable access for virtual attendees.

Benefits of Hybrid Events for Conference Centers

In an increasingly connected world, hybrid events offer accessible, intuitive ways for conference centers to extend their reach and increase their business. Here are a few of the specific benefits of hybrid events for conference centers.

Broader Worldwide Reach

Conference organizers go through painstaking measures to deliver the best event possible for attendees. From industry-leading speakers to highly beneficial networking events, attendees leave conferences with increased knowledge and valuable new connections. Unfortunately, due to the physical proximity of conference centers, the reach of in-person events is inherently limited.

Through hybrid events, the reach of conference centers becomes limitless. Networking, speakers, presentations — all become accessible worldwide with hybrid events. With expanded reach, a conference overcomes geographic limitations and expands brand power, potentially leading to more diverse in-person conference attendance down the line.

Expanded Engagement

Alongside broader world reach comes expanded event engagement at large. Modern IoT technology allows organizers to give real-time event updates on dazzling event screens. For hybrid conferences, these screens can even further connect in-person and online attendees.

Organizers can send out real-time surveys about industry topics to all hybrid event attendees for a comprehensive, diverse data-set. Screens can also show highlights from both online and in-person sides of the conference, and allow for communication & calls between attendees hundreds of miles away.

Greater Event Anticipation

With hybrid events, organizers can greatly increase engagement & anticipation during pre-event roll-outs. Online sign-ups for hybrid conferences are sharable and low risk for attendees, spurring greater attendance numbers to further promote high sign-ups conference marketing. Additionally, with an inherently online component, attendees may feel more inclined to interact with virtual posts and promotions at large.

Easier Attendee Follow-Up

Conference attendee follow-up is key to improving future events; surveys can give organizers valuable feedback on speakers, event organization, and overall event experience. Due to the frequent need for travel during in-person conferences, however, it can be difficult to track down guests for feedback post-conference.

Hybrid conferences offer extensive new ways to reach attendees post conference — for those that attended both in-person and virtually. Organizers can reach virtual attendees as soon as a conference finishes by giving immediate survey CTAs through hybrid conference platforms. Meanwhile, organizers can entice in-person attendees by offering free access to filmed and online conference content as soon as they fill out a survey.

How do Hybrid Events Work? Best Practices for Hosting

Hybrid events work by combining engaging in-person events with IoT technology specifically designed for hybrid events. When hosting a hybrid event, it’s essential to skillfully leverage this technology in order to satisfy all conference attendees. Some of the most important pieces of technology for hybrid events include hybrid conference platforms, webcasting equipment, and reliable internet access.

Dedicated Hybrid Conference Platforms

To successfully launch a hybrid event, organizers need to ensure intuitive event access to all attendees, regardless of how they’re attending. The best way to do this is through a dedicated hybrid conference platform.

Hybrid conference platforms offer a holistic means to integrate all attendees into one unified event population. These platforms include intuitive chat sections for interaction during presentations, online event registration, personalized agendas, engagement features such as polls & word clouds, and more. To streamline your hybrid event, leveraging a platform is key.

High-Quality Webcasting Integration

Most hybrid platforms will offer a means to stream, or “webcast” conference presentations and speakers. In order to provide a high-quality stream, however, conference centers need appropriate, high-quality video & audio equipment.

These may include cameras that can stream in 4K (4,000 x 2,000 resolution), lavalier microphones directly pinned to speaker clothing, or even iPhone cameras depending on an event’s needs & budget. For a more complete guide to webcasting, check out our blog on the topic.

Reliable, High-Bandwidth Internet Access

Whatever equipment or platform you choose to support your hybrid conference, the most essential technology to tie it all together is a high-bandwidth, reliable conference network solution.

Hybrid events need strong internet access twofold; firstly to ensure all in-person attendees can consistently access internet-enabled activities, and secondly to ensure there are no gaps or interruptions for virtual attendees. Either way, hiring a trusted convention center WiFi provider to install a network at your venue is essential.

Hybrid Conference Events & IoT Technology

Hybrid conference events offer substantial benefits for organizers, attendees, and conference centers alike. To successfully host a hybrid event, conference centers need the appropriate technology — altogether backed by reliable internet connectivity.

We offer powerful internet network installation for businesses across the hospitality industry, including conference centers. Our team works hands-on with your team to pinpoint the best plan for installation at your venue. Request a consultation today and start taking the steps to support hybrid events.

How Hybrid Conferences Benefit Convention Centers Infographic (Free Download)

Transform Your Convention Center With These Key Trade Show Trends For 2025

Despite getting hit hard during the pandemic, the convention center industry has valiantly rebounded; research from Rider Levett Bucknall found that FY2022/23 saw a return to near pre-pandemic levels for both convention center attendance and event numbers.

As the volume of trade shows increases, so too does industry competition. Here are ten of the most essential trade show trends to stay on top of in your convention center — helping to ensure your venue is at the forefront of industry advancement.

1. Convention Center Sustainability

A focus on renewable, green technology has enveloped almost every industry, and trade shows are no exception. Sustainability in convention centers comes in many unique forms, including:

• Increased waste management via connected programs — merging intuitive software, real-world action, and other advancements that lower waste.
• Energy-efficient maintenance systems that track how and when essential utilities require routine maintenance and urgent repair.
• Expanded water conservation using integrated sensors within facilities and smart irrigation technology.

Whether using these solutions or others, sustainable technology can help serve as a massive boon to event attendance and guest engagement; Capitol One Research found that 89% of global consumers have changed their shopping habits to be more eco-friendly.

2. Contactless Technology

One key way to lower waste in convention centers is through the adoption of mobile ticketing — a tentpole example of contactless technology in trade shows. Contactless technology includes any sort of software or device that enables trade show activity without making physical contact, from mobile tickets that scan via smart devices to touch-free submission of contact information using tap-enabled kiosks. These solutions provide diverse benefits to trade shows, including reduced waste, lowered chance of illness, and higher-efficiency event operations.

3. Wearable Technology

Contactless solutions require devices to carry information — one such umbrella of devices being wearable technology. Wearable technology offers holistic integration opportunities across diverse convention center experiences. Devices such as smartwatches can become a hub for mobile ticketing and networking, allowing users to share information without so much as taking their phone out of their pockets. Convention centers can also design event apps catered to wearable technology, allowing users to navigate venues and access schedules in an instant.

Concert Industry Trends With & Without HSIA

4. IoT Booth Design

Much like sustainability, the Internet of Things (IoT) has become a dominant buzz-phrase across trades. Convention centers can integrate IoT technology in several ways, including to support aforementioned sustainability solutions. One of the most notable uses of IoT technology in convention centers, however, is interactive booth design. Leveraging IoT, exhibitors can blow away attendees using:

• Real-time social media feeds that allow worldwide engagement from booths.
• Live-streaming display screens that showcase product demonstrations, promotional material, and launches.
• Virtual reality & augmented reality experiences that further engage booth visitors.
• Digital touchpoints that personalize interactions and tailor experiences to specific attendees.

Altogether, IoT booth design creates customizable, immersive experiences that allow brands to make unique, lasting impacts.

5. Hybrid Conference Events

Today’s trade shows can extend their reach beyond the confines of convention center walls. Mixing exciting in-person events with online integration, hybrid conferences allow trade shows to become worldwide events. To enable these events, convention centers have to install hybrid infrastructure including online conference platforms, HD webcasting equipment, and high-capacity internet access. These investments, however, pay dividends; attendees frequently leave hybrid trade shows with connections and perspectives inaccessible via traditional events.

6. Trade Show Webcasting

An essential aspect of many hybrid trade shows, conference webcasting refers to the practice of filming and simultaneously live-streaming conference events. Event organizers can leverage software, cameras, audio equipment, and WiFi networks equipped with the bandwidth for high-quality streaming to transmit speakers, panelists, and demonstrations to hundreds of online viewers at once. Like so many notable trade show trends, webcasting expands the reach of events, maximizing investments in notable speakers.

7. Increased In-Person & Cybersecurity

With staggering rises in mass shootings and increasingly devious methods of cyber-crimes, security is a paramount concern for trade show attendees. In turn, convention centers need to bolster their security for trade shows — both online and in-person. Modern technology provides immense utility in preventing modern security concerns; online-connected surveillance systems can pinpoint active threats at a moment’s notice, while secure, restricted WiFi networks help ensure your network supports only qualified users partaking in safe online activities.

8. A Dedicated Tech Support Team

Just as crucial to implementing cybersecurity protocols is having a team that can support networks if they do get attacked. The most effective modern trade shows leverage responsive, dynamic tech support teams so that when disaster strikes, events can carry on without interruption. While some convention centers opt to hire external cybersecurity teams, many holistic providers of convention center WiFi offer an in-house team with 24/7 support.

9. Higher Vendor Attendance

Ultimately, convention centers install renovations and improvement for one reason — to increase revenue via expanded trade show participation. Higher vendor attendance at trade shows inherently leads to more people attending events, including the vendors themselves and guests attending specifically for those vendors. Increasing vendor attendance, however, is easier said than done; increasing trade show vendor attendance requires essential changes in network architecture to ensure networks can handle vendor bandwidth.

10. High-Capacity WiFi

High-capacity WiFi at convention centers can unlock increased trade show attendance and helps ensure convention centers have the network infrastructure needed to support all trends. Unlike some traditional networks, high-capacity WiFi networks are built to withstand the heavy traffic associated with high-attendance events. Ways that high-capacity WiFi networks can resolve barriers to increased trade show attendance include:

• Resolving a lack of internet connectivity.
• Eliminating slow or unstable WiFi signals.
• Increasing ease of connecting to networks.

Not all WiFi providers can install networks durable enough to bring along these benefits. Choosing a provider with experience designing reliable, high-density WiFi infrastructure for convention centers is essential.

Stay on Top of Trade Show Trends

Our team leverages years of hands-on experiences to build networks curated specifically for your venue’s unique quirks. Request a consultation today and learn how our team can reshape what trade shows your convention center is capable of hosting.